MAISEUM: An Experimental Fragrance Atelier
Concept / Naming + Trademarking / Brand Strategy / Brand Identity / Animation / Social Media
MAISEUM is a new experimental design studio that explores new ways of storytelling through home and personal fragrances. We worked with them to craft a fluid brand identity and strategy that reflects their unique and innovative approach, serving as an ambiguous yet distinguished foundation for future creative collaborations.
MAISEUM faced a major hurdle with a name change due to a trademark dispute. Our task was to navigate this transition while maintaining the integrity of their brand vision. The challenge was to create a brand identity that was adaptable, serving as a foundation on which future collections could be built. We wanted something that felt iconic but was pared down to the fundamentals so as to serve as a canvas for the different stories the studio will explore across time and through various creative partners.
Our approach centered on building a fluid, adaptable brand identity that could serve as a canvas for MAISEUM's ever-evolving design projects. We developed a comprehensive brand strategy that embraced their experimental nature while ensuring the new identity remained timeless and versatile. The visual identity featured minimalist design elements, with neutral tones and clean, modern typography that could seamlessly integrate with a variety of future creative directions. This allowed the brand to feel both grounded and experimental, providing the perfect foundation for growth.
The outcome was a fresh, cohesive brand identity that allowed SENSEUM, now MAISEUM, to successfully pivot from their trademark challenge. Their new identity positions them to continue exploring and expanding their unique approach to storytelling through scent, with a brand that is designed to evolve. By providing a versatile, adaptable framework, we’ve enabled MAISEUM to not only move forward but to do so with confidence, as they embark on future creative collaborations and innovative projects.
