Modiste: a new sustainable fashion brand inspired by the natural world

Tania approached us during the development of her fashion brand for a logo and identity that felt both personal and aspirational to her debut collection.

Our team conducted design research on established and emerging international fashion brands to look at existing trends and past successes in fashion merchandising. Eventually deciding on a handwritten logo, our team invested hours in developing a handwriting form that felt powerful and stylized but also embodied the soul of Tanias brand which is intimately connected to her personal background as a seamstress.

We eventually found the balance, creating a logo the mirrored the luxurious and aspirational qualities of Tania’s brand, without compromising the attainability and soul within it’s mission.