QiQi: A Community Rewards App
Naming / Brand Strategy / Brand Identity / Animation / App Design
QiQi is a revolutionary rewards app that empowers users to shop according to their values, discover ethical brands, and earn rewards for making conscious choices.
We collaborated with QiQi to create a captivating brand identity and intuitive app experience that embodies their mission of promoting value-driven shopping. From crafting the brand strategy to designing the app interface, we aimed to build a cohesive and engaging digital presence that captures QiQi’s playful energy while reinforcing their commitment to fostering a community focused on building a more equitable and sustainable economy.
In an increasingly competitive rewards app marketplace, we needed a solid brand strategy to differentiate ourselves. QiQi centered on creating a vibrant, youthful identity that resonates with a younger audience. We combined bold colors, playful typography, and a fun, interactive design to make every user touchpoint feel exciting and engaging. With a gamified interface, users can easily track their rewards, explore exciting new brands, and enjoy a delightful, seamless experience that makes shopping purposeful, entertaining, and something to enjoy with friends.
With its bold visual identity and gamified app design, QiQi is positioned to make an impact in the growing market of conscious consumers. By blending playful design elements with a strong sense of purpose, QiQi delivers a shopping experience that is both engaging and rewarding, helping to build socially conscious communities of users who value fun and ethical shopping in equal measure.
